ANIOMA CULTURAL SYMBOLS AS A CREATIVE RESOURCE FOR VISUAL COMMUNICATION DESIGN

CULTURAL SYMBOLS AS A CREATIVE RESOURCE FOR VISUAL COMMUNICATION DESIGN

 

Cultural symbols as a Creative Resource for Visual Communication Design connote a holistic attempt in the use of objects, costume and dance which are symbolic among the Anioma people of Delta State Nigeria. The researcher was motivated to carry out this research due to lack of proper documentation and transmission of Anioma cultural symbols from past to the present generation. In order to bridge the gap that exists between documentation and presentation of Anioma cultural heritage; the researcher employed visual form that included posters, calendars, billboards, website, web photo gallery and heat transfer method, all of which is documented and analyzed in this report. The problem of the research is lack of proper documentation of Anioma cultural symbols; its use, significance and prospects for the Anioma populace and the society at large. This research will be significant to the Anioma youth, Anioma populace and the visual communicator. The outcome of the research was that works produced with these various Anioma symbols were unique and interesting as their indigenous themes were synthesized with modern art approaches. It also emphasizes originality hence the researcher hopes this project will contribute to knowledge in a significant way.

project will contribute to knowledge in a significant way.

 

TABLE OF CONTENTS

Title page ————————————————————————————– i

Certification ———————————————————————————- ii

Dedication ———————————————————————————— iii

Acknowledgements –————————————————————————- iv

Table of contents ————————————————————————- vi-vii

List of Figures ——————————————————————————- viii

List of Plates ———————————————————————————- xi

Abstract ————————————————————————————— xii

 

CHAPTER ONE

INTRODUCTION

  • Background of the study ——————————————————————- 1
  • Historical and geographical background of Anioma ———————————— 6
  • Statement of the problem ——————————————————————– 11
  • Objectives of the study ———————————————————————- 11
  • Scope of the study ————————————————————————– 11
  • Significance of the study —————————————————————— 12
  • Limitation of the study ———————————————————————– 13
  • Definition of terms ————————————————————————— 13
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CHAPTER TWO

LITERATURE REVIEW

2.1 History of communication —————————————————————- 19

2.2 Visual communication: definition and relevance ————————————– 23

2.3 Symbols as Creative Resources———————————————————– 24

2.4 History of Emume Ndi Anioma (Anioma cultural festival) ————————— 27

2.5 Aims of Emume Ndi Anioma ————————————————————— 31

2.6 Anioma symbols of (object, dance and costume) and its implication for visual communication design ————————————————————————— 32

 

CHAPTER THREE

Presentation of studio works —————————-—————————————- 50

 

CHAPTER FOUR

Analysis of studio works ———————————————————————- 79

 

CHAPTER FIVE

Summary and conclusion ———————————————————————– 104

 

REFERENCES ———————————————————————————– 106

1 Introduction
The impact of human-computer interaction (HCI) has continued to grow over the
decades, greatly enhancing interaction with products operating on information tech-
nologies. Following the remarkable inuence of the HCI design methods and processes
on human information processing and interaction with information systems, the
understanding and consideration for culture-inspired aesthetic value can be essential
towards creating a deeper layer of usersexperience and fullling more usersaffective
needs. Today, the issue of cultural sensitivity in design especially for local designers
has motivated the need for exploring a point of synergy between the forces of glob-
alization and localization, modernization and traditional practices. In this case study

we focus on Nigeria as a multi-cultural society and an emerging economy in Africa.
Nigerian arts and culture embody both verbal and visual expressions that vary and
represent different ethnic groups. With over 521 languages and a rich repertoire of
values embedded in her visual and material culture, the diverse cultural manifestation
highlight the vividness of Nigerian lifestyle in arts, music, literature, folklore, dance
and architectural expressions, underlined by her glorious traditional heritage. In the
pursuit for adapting to the current trend of global innovation design and new urban
lifestyle aided by advanced information products and systems, local designers have
been concerned with approach to evolve from traditional root into modern design
expression.
Cultural identity, modernity, tradition, creativity, and innovation have been the focus of design discussions in recent years. In the field of modern graphic design, the current trend is to create national peculiarities and integrate their characteristics into the international design level to convey the national spirit in design works. In graphic design, the combination of some traditional patterns and modern graphic design can more easily reflect the soul of the design of a nation. Nowadays, this is most noticeable in Chinese design, Japanese design, European design, etc. It is done through the extensive use of traditional elements in design directions such as logos, posters, clothing, product packaging, book design, etc, with the purpose of reflecting a nation’s cultural semantics and aesthetics but also to become an important symbol of a nation’s cultural image. This allows us to understand that graphic design, like art, can become a revealing element of socio-cultural values (philosophical, esthetic, political, economic, historical, sociological). Additionally, it can become a referential support of culture. In short, socio-cultural support with all that can characterize a community, a society and a civilization. Furthermore, graphic design could highlight the particular characteristics of society, of a community, and even enhance it.

 

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ANIOMA CULTURAL SYMBOLS AS A CREATIVE RESOURCE FOR VISUAL COMMUNICATION DESIGN

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