EFFECT OF PRICING STRATEGIES ON THE PURCHASING OF TOILET SOAPS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDYToilet soaps are very important to the health of the human being. It is used for cleanliness. This important product has to be appropriately pricing in order to attract customer patronage and increase profitability.According to Kotler (1996:46) price is the amount of money customers pay for the product […]
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