ADVERTISING AND PATRONAGE OF SELECTED PRODUCTS
This study was carried out to examine social media advertising and its influence on audience preference of similar product in LASU. Specifically, the study to examine if customers have knowledge on transformative use of social media advertising. The study also examine if social media advertising is conceived to provide reliable and cost effective methods to reach out to stakeholders, durable business–customer relations. And also, examine if the new advancement of Web 2.0 and the Semantic Web provides a chance for consumers and advertisers to interact constructively and meaningfully to the benefit of each other. And lastly, to recommend ways social media advertising can influence a prospective customer on a similar product. The study employed the survey descriptive research design. A total of 141 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that student-customers have knowledge on trans-formative use of social media advertising. Also, social media advertising is conceived to provide reliable and cost effective methods to reach out to stakeholders, durable business–customer relations. And lastly, the new advancement of Web 2.0 and the Semantic Web provides a chance for consumers and advertisers to interact constructively and meaningfully to the benefit of each other. The study also recommends That Advertisers should accommodate consumer’s opinions and desires as it would greatly affect and benefit their product, as social media is evolving and changing the communication on brands. Also, Producers should know the kind of brand influencers they use in advertising their productSince the introduction of the internet, advertising
has gone from analog to digital in order to promote brands
and reach out to targeted widespread audience especially
those on social media platforms. The increasing rate at which
social media platforms such as Instagram have grown from
just an interactive platform where one can connect with
friends and loved ones as well as make new friends, post
pictures, videos and keep track of happenings around the
globe to now become platforms where people can advertise
their goods and services without being ignored by diverse
Instagram users and other business organizations all over the
world.
Nowadays, it is very important and crucial to be
closer to the customer at all times and this has become
possible through social media. Most of the clients are online
and use the internet, now they receive a product and are unsatisfied with it will go immediately on a social media and
leave a comment about that product. Hence we can see the
urge for the company to be online and respond immediately
to the customer, so that they can calm them before the
situation can grow and get out of control (Evans, 2010).
The rise of Instagram as an advertising channel has
been accompanied by that of brands both small and big,
investing their presence on this fast growing social media
network. Instagram has seen an emergence of a lot of
entrepreneurs and has become a hot spot for fashionable
people who follow the platform especially the fashion pages.
The platform is not only a getaway for people to buy
fashionable products, they look out for but also it provides
them access to a whole new range of products where they
can surf around until they stumble across other products they
find desirable.