THE IMPACT OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA (VVF) PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA

THE IMPACT OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA (VVF) PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA

 

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broadcast media campaigns of vesico vagina fistula on the knowledge, attitude and practice of south-eastern Nigerians. It was anchored on the model known as Health belief model. Using explanatory mixed method in which Questionnaire and interview served as the instrument for data collection,the population of the study was drawn from five state capitals in South-East zone in Nigeria, from a ward of each state capital and ward from each local government of the five states, sample size of 342 respondents were selected. From the data collected and analysed, it was revealed that the awareness level of the people is 58.6% and the knowledge level of the people is 50% and influence on their attitude and practice is 40%. Though it may be correct to say that awareness level on VVF is high, it has not made available enough volume of VVF information on the larger populace to influence their knowledge base and by extension their attitude and practice for the better.Based on the results, it is recommended that to help the populace adopt better health seeking behaviours and avoid VVF, campaigns on the need to better understand VVF prevention should be aired more frequently. This will help to sensitize the people on the seriousness of this health condition and prevent them from those practices and attitudes that can cause it.

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THE IMPACT OF BROADCAST MEDIA CAMPAIGNSS ON VESICO VAGINA FISTULA (VVF) PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA

 

CHAPTER ONE

INTRODUCTION

 

Background of the study
Over the years, governments, individuals, organizations and other public agencies engage in media campaigns geared at improving public health conditions in the society. This effort has been channeled toward all areas of human life. The aim of these campaigns is to create sufficient awareness that would help people pilot the affairs of their lives better. In most cases, these campaigns have been channeled to help a particular gender group in the society. Campaigns like Breast Cancer, Cervical cancer, Pelvic Inflammatory Disease (PID), Vesico Vagina Fistula (VVF), to mention but a few, have always focused on the female gender in the society. This is a pointer to the fact that campaigns like the aforementioned are of importance to the female folks. In view of this, this study looks at the Vesico Vagina Fistula (VVF) campaigns in south eastern part of Nigeria.

The VVF campaigns are in most cases carried out through mediated channels of communication which include radio, television, newspapers, magazines, word of mouth, etc. The reason is due to its ability to reach a vast majority of the people instantaneously. As Hurdle (2001: 72- 83) cited in Agughasi (2012:2) posits, “the mass media have gained popularity because of their ability to reach a vast majority of people within a short time”. This popularity is not contestable.

Today, Vesico Vagina Fistula (VVF), no doubt, is considered a major public health problem in Nigeria, requiring effective media campaigns to reduce the prevalence of its occurrence. According to the National Foundation on Vesico-Vaginal Fistulae (2003), “the efforts at redressing the problem has so far remained limited in scope, coverage and uncoordinated, with most of the interventions initially being spearheaded by Non- Governmental Organisations (NGOs), some state governments and lately, the Federal government”. These bodies, in recent times have sponsored campaigns geared toward controlling and preventing the issue of VVF among women in south east. Some of these campaigns are ‘OriaAkpaMamiri’ (Urinary illness),‘KaOha Mara’(public announcement), and “Akuku MCCI” afeminine health issues with focus on VVF. NTA channel 8 Enugu, Radio Nigeria, Abakaliki (Unity FM) 2013.

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The problem of Vesico Vagina Fistula is not common to Nigeria alone but Africa at large. Lawson (1998), cited in the National Foundation on Vesico-Vaginal Fistulae (2003), noted that “VVF constitutes one of the major gynaecological problems in developing countries because of the high incidence of obstetric complications, but even in these countries, the incidence is not evenly spread, as contracted pelvis is more often found in communities where malnutrition and untreated infections stunt the growth of future mothers during their childhood and adolescence”. Further studies have it that the major cause of VVF, in most cases, is as a result of the sparse and far nature of maternity services which leads to cephalopelvic disproportion, thereby, leaving survivors of obstructed labour with bladder or rectal injuries (The National Foundation on Vesico-Vaginal Fistulae (2003).

Writing further, The National Foundation on Vesico-Vaginal Fistulae (2003) and Cook, Dickens and Syed (2004),enumerated major causes of VVF in Nigeria which include “prolonged obstructed labour due to cephalopelvic disproportion (the pelvic of teenage not being fully developed as at pregnancy, making the pelvis often too small for the baby), cultural beliefs and practices, limited decision-making power, illiteracy, low status of women, sexual inequality, malnutrition, and the lack of emergency obstetric care)”.

It is worthy of note that many studies in Nigeria have described varying contributors factors to Vesico Vaginal Fistula. Some of these studies which were conducted in various parts of the country, have it that VVF is still common despite its preventable nature (Ijaiya, el al, 2010). The issue of VVF would have been curbed in the society, today, if only the mass are duly informed through aggressive media campaigns. Hence, this study seeks to evaluate broadcast media campaigns on Vesico Vaginal Fistula on the knowledge, attitude and practices of the people in South-East Nigeria.

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THE IMPACT OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA (VVF) PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA

 

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