PROJECT BODY:

CHAPTER ONE

1.0      INTRODUCTION TO THE STUDY

A brand is a name, word, make term, letter, device or some combination that is used by manufacturer or some combination that is used by merchants to identify their goods and services and to distinguish them from those of competitions.

        Branding plays a vital role in product quality that it’s important cannot be over emphasized.

A product without branding or means of identification or means of differentiating it from that of its competitive production has very little or no stand in a competitive market.

        The first decision is whether a company or its deals should even put a brand name on specific products, producers and middle men sold cases without any supplier identification. The earliest signs of branding were in the efforts of medical guides to require craftsman to put trademark of their craftsman to protect the consumer against inferior quality by allowing producer to be traced

        In the United States, the earliest brand promotes were the patient medicine manufacturers growth in branding occurred after the civil war with the growth of national firms and national advertising medical. Some of the early brands are still with us. Such as “Brodens condemned milk, quaker oats, Vaseline and wory soap.

        Interest in branding has been so dramatic that today in the united state, hardly anything is sole branded salt is packaged indisfunctive manufactures contained oranges are stamped with growers name, common nuts and bolts are packages cellelopiance with a distributors labels and various parts of automobile a spark plugs, tyres, filters carry visible brand name different from the names of automobile. Ever chickens hell recently been branded successfully.

1.1   BACKGROUND OF THE STUDY

Therefore companies brand names should not be treated lightly but as an integral re – enforcement of the product concept, it is the duties of the companies to build a unique brand name that will eventually become identified with the generic product. It is worth recognizing at this stage that many companies fail because they do not brand their product to differentiate them from the others sometimes the pressure for branding came out from the distribution or ultimate buyers or consumer.