THE IMPACT OF PRODUCT DIFFERENTIATION AND ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NESTLE NIGERIA PLC, ILUPEJU IN LAGOS)
CHAPTER ONE Introduction 1.1 Background of the study Product differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage by increasing the perceived value of their products and services relative to the perceived value of other firm’s products and services (Rahman, 2011).Product differentiation is prevalent throughout the financial world. Within most […]