MARKETING Research Project Topics

MARKETING Research Project Topics

THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI

RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI   FORMAT:       Ms Word Format PAGES:        70 Pages PRICE:        ₦3000 CHAPTER :   1-5 Chapters   ABSTRACT   Relationship Marketing in the competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to […]

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THE IMPACT OF E-COMMERCE ON EMERGING MARKETS (A CASE STUDY OF KONGA)

ABSTRACT E-commerce is the focus keyword for this study. The aim of this research was to strategically assess the impact of e-commerce on emerging markets in Nigeria. Ex-Post Facto research design was adopted for the study. The study was conducted Ogun state. The population of the study comprised all the staff of Konga outlet in

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THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

  Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . 

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ASSESSMENT OF PHYSICAL DISTRIBUTION IN THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF USMER WATER COMPANY, UYO)

ABSTRACT This project work is centered on stock control as a measure for ensuring profitability in an organisation a case study of USMER Water company, Uyo. It begins with the first chapter that deals with the background of the study which gives brief introduction about the subject matter under study. Statement of problem which is

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ROLE OF PHYSICAL DISTRIBUTION FUNCTION IN CONSUMER GOODS MARKETING

CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL OVERVIEW OF STUDY Production is deemed not complete until the products reach the consumer in the right quantity, at the right place at the right price and in good condition owing to proliferation of comparies in Nigeria, it becomes very essential to have an efficient distribution system so that

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THE MASS MEDIA AND THE FIGHT AGAINST HIV/AIDS IN DELTA STATE UNIVERSITY ABRAKA

CHAPTER ONE INTRODUCTION 1.1  Background of the Study The human immunodeficiency virus (HIV) is one of the most serious, deadly diseases in human history. HIV causes a condition called acquired immunodeficiency syndrome — better known as AIDS. HIV destroys a type of defence cell in the body called a CD4 helper lymphocyt. These lymphocytes are

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THE SALES AND USAGE OF SECONDHAND CLOTHING AMONG NIGERIANS

CHAPTER ONE BACKGROUND TO THE STUDY 1.0INTRODUCTION The social construction of sales and usage of second hand clothing has been a contemporary issues in Nigeria which cannot be overemphasized. Secondhand clothing (SHC) traces their origin from wealthy westerners who contribute their obsolete clothing as donations to charity organizations (Dougherty, 2004; Slotterback, 2007). Larger charities first

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ROLE OF EFFECTIVE PHYSICAL DISTRIBUTION MANAGEMENT IN THE BREWERY INDUSTRY

CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYProduction is defined not complete until the products reach the consumer the rights quantity, act the right place at the right price and in good condition, owing to proliferation of companies in Nigeria, it becomes very essential to have an efficient distribution system so that good produced get

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APPRAISAL OF DISTRIBUTION SYSTEM IN BREWERY INDUSTRY

CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL OVERVIEW Production deem not complete until the product gets to the consumers in the high quality, in the right time, at the right place, at the right price at the right quality and in good condition.Owing to the life rang of industries in Nigeria, it becomes very essential to

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EVALUATION OF STRATEGIES USED IN THE DISTRIBUTION OF BREAD

CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYThe need for the evaluation of strategies used in the distribution of bread in Owerri urban can not be over emphasized in this topic. This will enable one to know why some brands are more popular than the others.In this study, the researcher went as far as evaluating the

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