MARKETING Research Project Topics

PROJECT BODY: CHAPTER ONE BACKGROUND OF THE STUDY 1.1     INTRODUCTION In the ancient times, there was no marketing because individual tended to be self sufficient, growing and producing things that they needed to satisfy their basic need. There was  therefore  almost no exchange of commodities and hence no desire for the market place. As time […]

PROJECT BODY: CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY It’s difficult to over-stress the importance of customer satisfaction. Sustained profitability is only possible through building customer value and satisfaction. Profit comes as a consequence of building customer value. As Henry Ford said: “Business must be run at a profit… else it will die. But when

PROJECT BODY: CHAPTER ONE 1.1     INTRODUCTION In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create awareness as to the existence of the product and the benefits to be derived from its usage. All these are of vital importance. The concept of marketing