SOCIAL MEDIA CAMPAIGN AND RURAL ELECTORATES PERCEPTION OF PRESIDENTIAL CANDIDATES IN 2023 ELECTION IN NIGERIA
Abstract Social media campaign can be a promising tool for retailers’ marketing campaigns. Especially for the purpose of new product introductions, social media may facilitate social interaction and online word-of-mouth and therefore, may broaden the reach and accelerate the diffusion of information about the new product. The impact of online word-of-mouth communication and social interaction […]