MASS COMMUNICATION

ABSTRACT The Nigeria communication Commission (NCC) has commenced the pilot phase of the mobile number portability (MNP) in Nigeria. A consortium of three firms, Interconnect Clearing House Nigeria (ICN), Telecordia of the USA, and Saab Grintek of South Africa won the bid to operate the MNP. In the last quarter of 2012, service providers commenced […]

STATEMENT OF PROBLEM Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behavior. But for advertising to be effective on national level, enormous expenditures are required.Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to

INTRODUCTION 1.1               Background to the Study It is a fact that language remains the medium of communication in any society. Nigeria, as a multilingual society, has adopted English Language as its lingua franca to enable its over 450 ethnic groups to mutually communicate. This suggests why Bamgbose (1971) asserts that of all heritage left in

CHAPTER ONE 1.1   INTRODUCTION Cult according to the longman dictionary of contemporary English is the group of people believing in a particular system of religious worship with its special customs and ceremonies.  Similarly the Oxford advanced learners dictionary of current learning defines same as a system of religious worship especially one that is expressed in

CHAPTER ONE1.0       INTRODUCTION1:1      BACKGROUND OF THE STUDY.According to Dominick (2002:369), Advertising is any paid form of non-personal, presentation and promotion of ideas, goods, services usually paid for by an identified sponsor. From the foregoing, certain words of elaboration, advertising is “non personal”, it is directed towards a large group of anonymous people, even direct mail

CHAPTER ONE INTRODUCTION1.1 Background to the studyCommunication data back money centuries age right from the creation of man and this painting on .the wall to the present use of scientific and methodical approaches in different spines of human pre-acceptation. it approaches the use of widely calculable media ,opportunities in on orderly target and insult –oriented

CHAPTER ONE INTRODUCTION 1.1  Background of the study Over the years, man has lived in the dark era; been of certain information, but today mass media has played a significant role in the development of our communities, a medium through which message travel from the source to the receiver.        Mass Media is designed as

CHAPTER ONE 1.0 Introduction If the question “what is language?” is asked, it has many senses and can be variously defined. It can be language of a particular field like science, humanity just to mention few. It can also be the animal language, sign language and many other types of languages. Human language especially spoken

CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY The media, as has been established, can provide for audience member a “definition of the situation” on a variety of issues.  By emphasizing certain topics, the mass media create some distorted impressions with their “definition” portraying a reflection of the red society.  For example, if sexual promiscuity regularly portrayed as