MARKETING PLANNING AND IMPLEMENTATION AS A TOOL FOR BUSINESS SURVIVAL A STUDY OF SOKOTO CEMENTFACTORS AFFECTING STUDENTS ACADEMIC PERFORMANCE AT PREPARATORY AND HIGH SCHOOLS LEVEL IN CASE OF WIROB WEREDA EASTERN ZONE AND TRIGARY REGIONAL STATE
CHAPTER ONE GENERAL INTRODUCTION BACKGROUND OF THESTUDY The current difficulties and uncertainties in business underline the importance of professional and up-to-date marketing practice. Many companies are realizing the need to employ other strategies in their operation as cost cuts are not enough, the only sure way to improve/expand a business is by improving marketing by finding […]