PROJECT BODY: CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY This project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive market”. The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is […]
PROJECT BODY: CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Trade fair often features spending display and showcasing of first class product of international standard. Trade fair is big business, and particularly when they are of international variety. Across the world, countries jostle and throng to the seen as hosting the real big fails of the
PROJECT BODY: CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION Personnel selling is the presentation of a product service or ideal by salesman in the direct contact with prospect in order. To make sale’s it is also personnel presentation of product or ideas of commercial significance. To prospective buyer. The America marketing association defines
PROJECT BODY: CHAPTER ONE 1.0 INTRODUCTION TO THE STUDY A brand is a name, word, make term, letter, device or some combination that is used by manufacturer or some combination that is used by merchants to identify their goods and services and to distinguish them from those of competitions. Branding plays a vital role in
PROJECT BODY: CHAPTER ONE BACKGROUND OF THE STUDY 1.1 INTRODUCTION In the ancient times, there was no marketing because individual tended to be self sufficient, growing and producing things that they needed to satisfy their basic need. There was therefore almost no exchange of commodities and hence no desire for the market place. As time
PROJECT BODY: CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It’s difficult to over-stress the importance of customer satisfaction. Sustained profitability is only possible through building customer value and satisfaction. Profit comes as a consequence of building customer value. As Henry Ford said: “Business must be run at a profit… else it will die. But when
CONSUMER SATISFACTION AND RETENTION AS A KEY TO BUSINESS SURVIVAL Read More »
PROJECT BODY: CHAPTER ONE 1.1 INTRODUCTION In its most general sense, a database is any electronically stored collection of data in a computer system. In its more specific sense, a database is a collection interrelated file s in a computer system. These computer based files are organized according to their common elements, as that they
DESIGN AND IMPLEMENTATION OF COMPUTERIZED STUDENT RECORDS SYSTEM Read More »
PROJECT BODY: CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION TO THE STUDY In our society and the world at large companies are facing toughest competition ever. Before any business can go about winning customers and outperforming competitors, there is the need to do a thorough task of meeting and satisfying consumer needs. It is only customer centered
PROJECT BODY: CHAPTER ONE 1.1 INTRODUCTION In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create awareness as to the existence of the product and the benefits to be derived from its usage. All these are of vital importance. The concept of marketing
PROJECT BODY: Chapter one Introduction Background of the study Attitude plays a major role in leading human toward achieving the desired goals, awareness of its consequences, and effective processing of complex information. Students’ attitude towards clinical practice could be affected by a clinical environment, student staff interaction, clinical preceptors, and the availability of necessary equipment
