CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Knowledge of the past forms the basic for an understanding of the present and the future.Many people believe that public relation does have a history which like that of other professions follows a logical line of sequence.
In recent years, there have been such studies of related fields propaganda and public opinion. (Examples of public opinion in the World history) by professor Wilhelm Bank of the University of Vienna which was published in 1930.
The origin of public relations dates back of earliest times. Anthropology tells us that about the relationship between leaders and their followers of early man, people soon recognized the necessity for inter-relationship, power, authority and social control which were manifested long before recorded history. There have always been leaders of their followers.
Those relationships first centered around the religion and the government authority vested in leaders. Folkways and customs were more important them individual opinion, but leaders even then had the awareness of their public relationship.
The three main elements of public relations are practically as the society, informing the public, educating the people and integrating the public of coursed, the means and methods accomplishing these ends have changed as the society changes.
Men first communicated by signals, then by speech and later by writing. After writing evolved various types of mechanical services which were such development. They were also employed to express and would opinion.
In primitive society, leaders controlled their followed through the use of force, intimidations and persuasions.
When these means were not effective, the leaders decisions were rendered valid through tetem, taboo and supernaturalism. As the twentieth century got underway, the fabulous expansion of industry, the decline of rural opportunity, and the rugged individualism gave way to modern public relations.
The industrialists produced a revolution in public opinion, which then embark upon a request for change. Discounted workers, farmers and reformers developed new public relations that affected political and social change as well as the industries as a whole.
This is a research project on the effect of public relations strategies on productivity in manufacturing industries, using Champion Breweries PLC, Uyo as a case study.
Champion Breweries company Plc engage with the production of champion beer and champ Malta. The company was incorporated in March, 1979. The factory is located at the industrial layout along Aka Obot Idim Road in the out Skirt of Uyo metropolis, Akwa Ibom State. It has an installed capacity of three thousand bottles of beer per hour. The factory is expected to operate three shifts of eight hours a day for both beer and Malta.
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