CHAPTER ONE
1.0 INTRODUCTION
Advertisement is an important link between the manufacturer of a product and the consumer.
Advertisement is interestingly becoming in major industry in Nigeria and an indispensable activity in our economy.
One of the important institutions in our society is advertisement the important of advertisement should be viewed from both marketing and a communication perspective, effective advertisement its is persuasive it also inform consumer and there by justified it is economy existence.
Through advertisement consumer learns of the existence of product and furthers they learn.
Advertisement therefore, is a buyer guide for consumers or consumable and industrial product. It also provides manufacturers with information about next material equipment and technology.
The market to be presented to advertisement reduces distribution costs but simplifying the task of personal selling or by replacing it entirely it encourages competition it adds values to product by adding to time, place and possession utility. It publicized the material and cultural incentive of an democratic free enterprise society, and also help to motivate increase productive effort with both management and labour, advertisement also stimulate.
Advertisement has not only become and integral part of our social and economic system, but has also grown over the years to assume remarkable proportion to both business activities and a social phenomenon. It has affected not only business but also the whole society creative advertisement is a field with a noticeable progress with the industrial revolution of the 18 century. Time has also changed since the both products and consumers have also change. There is a close communication between the two parties in the buyers and sellers relationship and there is greater choice in the marketing environment and this brings about more aggressive competition.
Manufacturers on their own part believe that advertisement is the only satisfactory method of ensuring that their product gets to the consumers and they believes that it can be successful only if it conforms to consumer wants. The important point is that advertisement to all intents and purpose has to be studied.